Chapter 1
When giant companies clash over a name
Chapter 2
Losing your own name: Artists and designers in legal binds
Chapter 3
Mapping the name disputes: Countries, cities, and cheese
Chapter 4
Pop culture name collisions
YOUR GOAL
Master of The great name game and the battles over who owns them
Ch 1 · When giant companies clash over a name
schopenhauer A small business owner defended his family name against an automotive giant.
schopenhauer The Beatles and Steve Jobs spent decades fighting over a piece of fruit.
BETA
schopenhauer Match famous creations to their rightful owners to discover who actually called dibs first.
Fun Fact
Corporate name wars: In 2014, Microsoft renamed its SkyDrive cloud service to OneDrive after losing a trademark lawsuit to British television broadcaster BSkyB.
Glossary
trademark (noun)
A recognizable sign, design, or expression which identifies products or services of a particular source. In 1978, Apple Corps sued Apple Computer for trademark infringement over their shared brand name.
A recognizable sign, design, or expression which identifies products or services of a particular source. In 1978, Apple Corps sued Apple Computer for trademark infringement over their shared brand name.
Quiz
In what year did Apple Inc. and Apple Corps finally settle their trademark dispute?
schopenhauer The legal battle between the World Wildlife Fund and professional wrestlers
Quiz
What was the occupation of Uzi Nissan, who won the right to keep the domain nissan.com?
schopenhauer Apple Corps and Apple Computer clashed in court over their shared name.
schopenhauer Businessman Uzi Nissan defended his ownership of the website nissan.com.
Quiz
Which fast food chain sued a Vermont artist for using the phrase Eat More Kale on T-shirts?
Quiz
Which legendary music group owned Apple Corps, the company that sued Apple Computer?
Quiz
Which television broadcasting giant sued Microsoft in 2013, forcing them to rename SkyDrive to OneDrive?
Quiz
Who won the 17-year legal battle in Australia over the trademark for selling clothes under the name Katie Perry?