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South Beach Art Deco
5 chapters
93 assets
by andy · 20 jul 2026
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Chapter 1
The birth of Tropical Deco
1
How Paris inspired Florida's coast
2
Design tricks to beat the heat
3
Why buildings look like cruise ships
4
The rule of three in symmetry
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Chapter 2
The dark ages and the threat of the bulldozer
1
How South Beach lost its shine
2
The threat of the wrecking ball
3
The birth of the preservation movement
4
Winning the historic district crown
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Chapter 3
The pastel revolution of Barbara and Leonard
1
The designer who saw in color
2
Painting the town pastel
3
The hotel that started it all
4
How colors highlighted the details
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Chapter 4
Pop culture to the rescue
1
The TV show that changed everything
2
The fashion world moves in
3
Versace's oceanfront palace
4
The economic boom of preservation
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Chapter 5
How to read a South Beach building
1
The magic of terrazzo floors
2
Glowing in the dark with neon
3
The elegant symmetry of the facade
4
Plaster reliefs of land and sea
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YOUR GOAL
Master of South Beach Art Deco
