The making of a Mexican icon
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The multi-division conquest
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The business and spectacle of modern boxing
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The global landscape of the sweet science
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YOUR GOAL
Master of Canelo Alvarez and modern boxing
dave Modern Boxing Spectacle
Vegas on the line, / Hand-carved jaguar shine, / Boxing's golden time!
dave Canelo turned Mexican national holidays into major international sporting events hosted in Las Vegas.
dave Canelo broke away from traditional promotional contracts to gain complete control over his career and fight schedules.
dave Dodge punches and choose fight contracts to learn how Canelo Alvarez built his boxing empire.
Historic sports contract: In 2018, Canelo signed a five-year, 365 million dollar deal with DAZN, which was the richest contract in sports history.
A system in which television viewers pay a fee to watch a specific broadcasted program. Saul Alvarez's 2013 fight against Floyd Mayweather Jr. generated over 2.2 million pay-per-view buys.
Which television network stopped broadcasting boxing in 2018 after 45 years of coverage?
Which arena in Las Vegas has hosted the majority of Canelo's high-profile fights since 2016?
On which Mexican holiday weekend does Canelo traditionally schedule his massive spring fights?
Which former boxing champion was Canelo's promoter under Golden Boy Promotions before their split?