Creating virtual influencers
Chapter 1
The rise of virtual influencers
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Chapter 2
Crafting the character concept
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Chapter 3
Mastering character consistency
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Chapter 4
Monetization and ethical boundaries
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YOUR GOAL
Master of Creating virtual influencers
Ch 1 · The rise of virtual influencers
nxxol Virtual Influencers
Pixel-perfect in the code, rocking Prada on your feed, making millions without being real!
Fun Fact
Virtual star earnings: Lil Miquela reportedly earned over $11 million in 2020 alone, out-earning many of the world's top real-life supermodels.
Glossary
virtual influencer (noun)
A computer-generated fictional character or avatar designed to act as a social media personality and promote brands. Lil Miquela, created by Brud in 2016, pioneered this industry by amassing millions of online followers.
A computer-generated fictional character or avatar designed to act as a social media personality and promote brands. Lil Miquela, created by Brud in 2016, pioneered this industry by amassing millions of online followers.
Quiz
How did virtual influencer Lil Miquela expand her monetization beyond social media posts in 2017?
Quiz
Which virtual influencer, created in 2016, is widely considered the first breakout digital star?
Quiz
According to industry trends, what is a primary way virtual influencers monetize digital fashion?