A shocking fashion shakeup
The cinematic debut
Primavera in Milan
GucciCore in Times Square
YOUR GOAL
Master of Demna at Gucci
diletta Primavera in Milan
Fuzzy on my phone, fuzzy on my phone, Yeah, we're rocking Gucci faux-mink in Milan!
diletta The collection was styled for social media, targeting viral internet aesthetics like 'office sirens' and 'Bratz.'
diletta The 'Primavera' collection drew heavy inspiration from Tom Ford's iconic, sleek, and sexy 1990s Gucci era.
Runway phone cases: The fake-mink phone cases featured in the Primavera show became an instant viral sensation, causing online searches for 'fuzzy cases' to skyrocket.
A person's first appearance or performance in a particular role or capacity. Demna presented his first physical collection for the Italian house in Milan on February 27, 2026.
What was the name of Demna's first physical runway show for Gucci in February 2026?
Which internet subculture aesthetic was directly referenced in the styling of the Primavera collection?
Which iconic 1990s Gucci designer did Demna reference throughout his Primavera collection?