Chapter 1
A shocking fashion shakeup
Chapter 2
The cinematic debut
Chapter 3
Primavera in Milan
Chapter 4
GucciCore in Times Square
YOUR GOAL
Master of Demna at Gucci
Ch 2 · The cinematic debut
diletta The film starred Hollywood heavyweights including Demi Moore, Elliot Page, Keke Palmer, Ed Harris, and Edward Norton.
diletta Directed by Spike Jonze and Halina Reijn, 'The Tiger' was a satirical comedy about a dysfunctional wealthy family.
BETA
diletta Spin Demna's Gucci reels to discover how he boldly reinvented the iconic brand.
Fun Fact
Hollywood directors: Demna's debut film 'The Tiger' was co-directed by Spike Jonze, the famous Oscar-winning director behind the classic sci-fi movie 'Her'.
Glossary
premiere (noun)
The first public performance or showing of a play, film, or other creative work. In September 2025, Demna unveiled his first Gucci collection with a Spike Jonze short film in Milan.
The first public performance or showing of a play, film, or other creative work. In September 2025, Demna unveiled his first Gucci collection with a Spike Jonze short film in Milan.
Quiz
Instead of a traditional runway show, what format did Demna choose for his September 2025 Gucci debut?
Quiz
Which actress's character's girlfriend slips a chaotic, truth-inducing tincture into champagne in 'The Tiger'?