Demna at Gucci

Chapter 1

A shocking fashion shakeup

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Chapter 2

The cinematic debut

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Chapter 3

Primavera in Milan

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Chapter 4

GucciCore in Times Square

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YOUR GOAL

Master of Demna at Gucci

Ch 2 · The cinematic debut

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diletta Skip the runway, watch 'The Tiger', Gucci's brand new era!

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diletta An all-star cast

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diletta The Tiger short film

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diletta Ditching the traditional runway

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diletta Satirizing the House

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Demna's Gucci Reels

diletta Demna's Gucci Reels

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An all-star cast

diletta An all-star cast

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Fun Fact

Hollywood directors: Demna's debut film 'The Tiger' was co-directed by Spike Jonze, the famous Oscar-winning director behind the classic sci-fi movie 'Her'.

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The Tiger short film

diletta The Tiger short film

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Glossary

premiere (noun)
The first public performance or showing of a play, film, or other creative work. In September 2025, Demna unveiled his first Gucci collection with a Spike Jonze short film in Milan.

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Quiz

Which actor played the foreboding Vanity Fair writer in 'The Tiger'?

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Gossip

Do you prefer fashion shows as movies or live runway spectacles?

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Quiz

What was the title of the satirical short film that marked Demna's Gucci debut?

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Quiz

Which Oscar-winning director co-directed Demna's debut film 'The Tiger'?

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Quiz

Instead of a traditional runway show, what format did Demna choose for his September 2025 Gucci debut?

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Quiz

Which actress played the character Barbara Gucci in Demna's debut film?

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Quiz

Which actress's character's girlfriend slips a chaotic, truth-inducing tincture into champagne in 'The Tiger'?

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Quiz

What real-life legacy did Demna's debut film 'The Tiger' satirize?

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Quiz

Where did the premiere of Demna's debut film 'The Tiger' take place in September 2025?