Demna at Gucci
Chapter 1
A shocking fashion shakeup
View / Create
Answer
Chapter 2
The cinematic debut
View / Create
Answer
Chapter 3
Primavera in Milan
View / Create
Answer
Chapter 4
GucciCore in Times Square
View / Create
Answer
YOUR GOAL
Master of Demna at Gucci
Ch 3 · Primavera in Milan
diletta Fuzzy on my phone, fuzzy on my phone, Yeah, we're rocking Gucci faux-mink in Milan!
Fun Fact
Runway phone cases: The fake-mink phone cases featured in the Primavera show became an instant viral sensation, causing online searches for 'fuzzy cases' to skyrocket.
Glossary
debut (noun)
A person's first appearance or performance in a particular role or capacity. Demna presented his first physical collection for the Italian house in Milan on February 27, 2026.
A person's first appearance or performance in a particular role or capacity. Demna presented his first physical collection for the Italian house in Milan on February 27, 2026.
Quiz
What was the name of Demna's first physical runway show for Gucci in February 2026?
Quiz
Which internet subculture aesthetic was directly referenced in the styling of the Primavera collection?
Quiz
Which iconic 1990s Gucci designer did Demna reference throughout his Primavera collection?