Demna at Gucci
Chapter 1
A shocking fashion shakeup
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Chapter 2
The cinematic debut
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Chapter 3
Primavera in Milan
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Chapter 4
GucciCore in Times Square
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YOUR GOAL
Master of Demna at Gucci
Ch 1 · A shocking fashion shakeup
diletta Fifty billboards flashing bright (oh-oh, yeah!) / Gucci rules Times Square tonight (what a crazy sight!)
Fun Fact
A legendary rejection: In 2006, a young design graduate named Demna applied for an internship at Balenciaga and was rejected—only to become its creative director nine years later.
Glossary
shakeup (noun)
A major reorganization, restructuring, or change within an organization or industry. In March 2025, Kering appointed Demna as Gucci's new creative director, replacing Sabato De Sarno.
A major reorganization, restructuring, or change within an organization or industry. In March 2025, Kering appointed Demna as Gucci's new creative director, replacing Sabato De Sarno.
Quiz
Before making his name at Balenciaga, what subversive fashion label did Demna co-found?
Quiz
What was the name of the deputy CEO of Kering who spearheaded Demna's historic move to Gucci?
Quiz
How many years did Demna spend as the creative director of Balenciaga before moving to Gucci?