Chapter 1
Ancient pouches and hidden pockets
Chapter 2
Carrying culture across the globe
Chapter 3
Steam engines and the birth of the handbag
Chapter 4
Power, prestige, and the it bag
YOUR GOAL
Master of From pockets to power purses
Ch 4 · Power, prestige, and the it bag
louisvuitton The It Bag
Hands free, hands free, We wear the power on our shoulders.
louisvuitton A warm-toned illustration shows the Fendi Baguette tucked under an arm like bread.
louisvuitton Warm light illuminates a spilled straw basket inside a vintage airplane cabin.
Fun Fact
Birkin investment: Studies show that purchasing a Hermès Birkin bag has historically offered better financial returns than investing in gold or the stock market.
Glossary
it bag (noun)
A highly fashionable, expensive designer handbag that becomes a widely coveted status symbol. Fendi's 1997 Baguette is widely credited as the first modern accessory to achieve this coveted status.
A highly fashionable, expensive designer handbag that becomes a widely coveted status symbol. Fendi's 1997 Baguette is widely credited as the first modern accessory to achieve this coveted status.
Quiz
What was revolutionary about Coco Chanel's 2.55 bag compared to previous women's bags?
Quiz
Where did Hermès CEO Jean-Louis Dumas sketch the initial design for the Birkin bag?
Quiz
Which TV show catapulted the Fendi Baguette bag to cultural stardom in the late 1990s?
Quiz
Which French fashion house designed the microscopic, two-inch-wide 'Le Chiquito' bag in 2018?
Quiz
According to financial studies, what asset has the Hermès Birkin bag historically outperformed in investment returns?
Quiz
Which British actress inspired the creation of the Hermès Birkin bag after a chance airplane meeting?