The historic kickoff down under
Transforming the iconic oval
The NFL's global conquest
A nation of footy lovers
YOUR GOAL
Master of Gridiron in Australia
dave NFL Global Conquest
We're crossing oceans to play, painting yard lines on the legendary Melbourne green
dave Global games allow the NFL to experiment with digital streaming partners to reach younger, international audiences.
dave The NFL assigns specific international marketing rights to teams to build localized, lifelong fan bases.
dave Transform the cricket ground into a gridiron to discover why the NFL plays down under.
Billion-dollar target: The NFL aims to generate $25 billion in annual revenue by 2027, heavily relying on international games to reach this milestone.
The process of expanding business operations or influence to an international scale. The NFL pursued this process by staging a 2026 regular-season game in Melbourne, Australia.
What is the primary financial benefit for an NFL team holding marketing rights in Australia?
Besides Australia, which other continent hosted its first-ever regular-season NFL game in recent years?
Which major sports league is the NFL's primary rival for global television and merchandise dominance?
Approximately how much total annual revenue does the NFL generate, driving its search for international markets?
Why does the NFL prefer playing regular-season games abroad instead of exhibition games?
What is the name of the NFL initiative that grants teams marketing rights in specific foreign countries?
Which two NFL teams hold official marketing rights in Australia under the league's international program?