The penguin's first steps
The red envelope revolution
Leveling up the world
The invisible giant
sonia Tencent digitized the Chinese tradition of gifting red envelopes, transforming WeChat into a massive mobile payment network.
sonia Swipe to share digital red packets to learn how Tencent revolutionized mobile payments.
sonia By introducing Mini-Programs, WeChat evolved from a simple chat app into an entire mobile operating system.
What traditional holiday custom did WeChat digitize to popularize its mobile payment system?
Which major mobile payment service did Tencent launch to compete directly with Alipay?
sonia The Red Envelope Revolution
A virtual red envelope linked our cards and changed the way we pay.
Which technology did WeChat Pay rely on to make cash obsolete for small street vendors?
Red envelope rush: On Lunar New Year's Eve in 2015, WeChat users sent over 1 billion digital red envelopes in a single day.
A traditional Chinese gift of money wrapped in red paper, typically given during festive occasions. In January 2014, Tencent launched a digitized version of this custom to promote its mobile payment system.