Chapter 1
The breakfast table breakthrough
Chapter 2
Designing a legendary identity
Chapter 3
The art of the cultural endorsement
Chapter 4
Engineering the future of flight
YOUR GOAL
Master of How a ruined waffle iron launched the Nike empire
Ch 2 · Designing a legendary identity
nike The Nike Swoosh
Just a simple line of motion on a tissue sheet, Now that thirty-five dollar mark is on a billion feet.
Fun Fact
Swoosh logo origin: Carolyn Davidson's design was meant to represent the wing of Nike, the Greek goddess of victory, symbolizing speed.
Glossary
swoosh (noun)
A rushing sound, or a movement accompanied by such a sound. In 1971, Portland State student Carolyn Davidson created the famous emblem for thirty-five dollars.
A rushing sound, or a movement accompanied by such a sound. In 1971, Portland State student Carolyn Davidson created the famous emblem for thirty-five dollars.
Quiz
How much money was Carolyn Davidson initially paid for designing the Nike Swoosh logo?