Chapter 1
The breakfast table breakthrough
Chapter 2
Designing a legendary identity
Chapter 3
The art of the cultural endorsement
Chapter 4
Engineering the future of flight
YOUR GOAL
Master of How a ruined waffle iron launched the Nike empire
Ch 3 · The art of the cultural endorsement
nike The Cultural Endorsement
He wore the swoosh on the track (oh yeah) / Now the whole world runs this way (runs this way)
nike A luminous Renaissance fresco painting displays a classic black and red athletic shoe
Fun Fact
Banned shoe hype: Nike used the NBA's $5,000-per-game ban on Air Jordans to create one of the most successful commercial campaigns ever.
Glossary
endorsement (noun)
An act of giving one's public approval or support to someone or something. In 1984, Nike signed Michael Jordan, launching a revolutionary sneaker line that transformed global sports marketing.
An act of giving one's public approval or support to someone or something. In 1984, Nike signed Michael Jordan, launching a revolutionary sneaker line that transformed global sports marketing.
Quiz
Which competitor brand did Michael Jordan originally want to sign with before his mother intervened?
Quiz
Which multi-sport superstar was the face of the famous 'Bo Knows' cross-training campaign?
Quiz
What is the name of the Portland-based advertising agency that created the 'Just Do It' slogan?