The breakfast table breakthrough
Designing a legendary identity
The art of the cultural endorsement
Engineering the future of flight
YOUR GOAL
Master of How a ruined waffle iron launched the Nike empire
nike The Cultural Endorsement
He wore the swoosh on the track (oh yeah) / Now the whole world runs this way (runs this way)
nike The graphic displays the transition from Gary Gilmore's last words to Nike's slogan
nike A luminous Renaissance fresco painting displays a classic black and red athletic shoe
nike Match athletes with cultural trends to learn how Nike mastered the art of endorsement.
Banned shoe hype: Nike used the NBA's $5,000-per-game ban on Air Jordans to create one of the most successful commercial campaigns ever.
An act of giving one's public approval or support to someone or something. In 1984, Nike signed Michael Jordan, launching a revolutionary sneaker line that transformed global sports marketing.
Which competitor brand did Michael Jordan originally want to sign with before his mother intervened?
Which multi-sport superstar was the face of the famous 'Bo Knows' cross-training campaign?
How much was the NBA's fine per game for Michael Jordan wearing his banned sneakers?
What is the name of the Portland-based advertising agency that created the 'Just Do It' slogan?