Chapter 1
The thousand-dollar handshake
Chapter 2
The aggressive franchise playbook
Chapter 3
The five-dollar footlong phenomenon
Chapter 4
The dark side of the sub
Chapter 5
A multi-billion dollar pivot
YOUR GOAL
Master of How a teenager built the world's biggest sandwich empire
Ch 4 · The dark side of the sub
renato Irish tax law limits staple bread sugar to 2%, meaning Subway's 10% recipe legally qualifies as confectionery
Fun Fact
Soy chicken: In 2017, a Canadian study claimed Subway's chicken strips contained only about 50% chicken DNA, with the rest being soy protein.
Glossary
franchise (noun)
An authorization granted by a company to an individual or group enabling them to market its goods or services. Subway's aggressive agreements gave Fred DeLuca the power to seize store assets and open competing locations nearby.
An authorization granted by a company to an individual or group enabling them to market its goods or services. Subway's aggressive agreements gave Fred DeLuca the power to seize store assets and open competing locations nearby.
Quiz
Why did Ireland's Supreme Court rule in 2020 that Subway's bread could not legally be called bread?
Quiz
What major Subway ingredient was the subject of a massive 2021 lawsuit claiming it contained no actual animal DNA?
Quiz
Why did laboratory tests struggle to find tuna DNA in Subway's sandwich meat during the 2021 controversy?
Quiz
According to the 2020 Irish court ruling, what tax category does Subway's bread actually fall into?
Quiz
Which food blogger started the viral 2014 petition against the chemical in Subway's bread?
Quiz
What chemical ingredient, also used in yoga mats, did Subway remove from its bread in 2014?
Quiz
In 2015, which long-time Subway spokesman was arrested, severely damaging the brand's public image?