Chapter 1
The thousand-dollar handshake
Chapter 2
The aggressive franchise playbook
Chapter 3
The five-dollar footlong phenomenon
Chapter 4
The dark side of the sub
Chapter 5
A multi-billion dollar pivot
YOUR GOAL
Master of How a teenager built the world's biggest sandwich empire
Ch 3 · The five-dollar footlong phenomenon
renato Rising ingredient and labor costs forced store operators to lose money on every single sandwich despite massive sales
renato A family smiles while sharing footlong sandwiches inside a warmly lit Subway restaurant
Fun Fact
Earworm success: The 'Five-Dollar Footlong' jingle was so popular that it was parodied on late-night comedy shows and became a pop culture meme.
Glossary
footlong (noun)
A sandwich or hot dog measuring approximately twelve inches in length. In 2004, Miami franchise owner Stuart Frankel discounted these sandwiches to boost his store's sluggish weekend sales.
A sandwich or hot dog measuring approximately twelve inches in length. In 2004, Miami franchise owner Stuart Frankel discounted these sandwiches to boost his store's sluggish weekend sales.
Quiz
Who originally created the concept of the Subway five-dollar footlong before corporate made it national?
Quiz
How did Subway officially respond to the controversy regarding the length of its footlong bread?
Quiz
In which city did a Subway franchisee first invent the five-dollar footlong promotion?
Quiz
Why did many Subway franchise owners eventually protest the five-dollar footlong promotion?
Quiz
What was the primary goal of the original Subway five-dollar footlong promotion when it was tested in Miami?
Quiz
What major economic event coincided with the national launch of the five-dollar footlong in 2008?