Chapter 1
The Denver origin and the assembly line
Chapter 2
Sourcing with integrity and the minimalist vibe
Chapter 3
The E. coli crisis and the massive food safety overhaul
Chapter 4
Redefining Mexican food and the fast-casual legacy
YOUR GOAL
Master of How a tiny Denver burrito shop changed fast food
Ch 3 · The E. coli crisis and the massive food safety overhaul
renato The company paused operations for four hours of safety training and texted millions of free burrito coupons to
renato A Chipotle assembly line displays prepared ingredients behind a protective glass barrier.
Fun Fact
National closure: On February 8, 2016, Chipotle closed all of its 2,000+ U.S. restaurants simultaneously for four hours to conduct staff-wide food safety training.
Glossary
e. coli (noun)
A species of bacterium normally present in the intestinal tract of humans and other vertebrates. In late 2015, an outbreak of this pathogen sickened dozens of Chipotle customers across several states.
A species of bacterium normally present in the intestinal tract of humans and other vertebrates. In late 2015, an outbreak of this pathogen sickened dozens of Chipotle customers across several states.
Quiz
How did Chipotle win back customers immediately after the 2016 food safety closures?
Quiz
What kitchen feature did Chipotle introduce to handle the massive surge of mobile app orders?
Quiz
What unprecedented action did Chipotle take on February 8, 2016, to address food safety?
Quiz
Which city's college students were hit by a massive norovirus outbreak linked to Chipotle in late 2015?
Quiz
In what year did Chipotle experience the major E. coli outbreaks that threatened its survival?
Quiz
What government agency investigated Chipotle's food safety practices during the crisis?