Battle of the Dassler Brothers: Adidas Football Boots

How Adidas changed the shape of football

Chapter 1

The mud of Bern and the screw-in revolution

Chapter 2

Copa Mundial and the kangaroo leather classic

Chapter 3

The Predator and the rubber fin revolution

Chapter 4

The modern era of speed, knit, and sustainability

YOUR GOAL

Master of How Adidas changed the shape of football

Ch 1 · The mud of Bern and the screw-in revolution

adidas Adi Dassler invented the famous three-stripe design for his athletic shoes.

adidas Adidas Screw-In Studs

Twist them in, grip the mud, take the win!

Adidas’s three stripes were originally added to reinforce the leather.

adidas A rainy World Cup match in Switzerland revolutionized football footwear.

How the three stripes were born

adidas Three parallel leather bands run along the midfoot of a 1954 football boot

The secret of the exchangeable stud

adidas A vintage Adidas football boot with exchangeable metal studs screwed into the sole.

The Muddy Boot Miracle

BETA

adidas Equip the correct studs to discover how Adidas engineered the 1954 World Cup miracle.

Fun Fact

Stud swap: Adi Dassler was officially listed as West Germany's kit manager during the 1954 World Cup.

Glossary

screw-in stud (noun)
A removable, threaded projection on the sole of an athletic shoe used to increase traction. In 1954, Adi Dassler equipped West Germany with these adjustable parts to defeat Hungary on muddy turf.

Gossip

Which classic football boot feature matters most to you?

Quiz

In which Swiss city was the 1954 World Cup final played?

adidas Adolf Dassler invented exchangeable studs for football boots.

Quiz

Which country did West Germany defeat in the 1954 World Cup final using Adidas boots?

adidas Brothers Adolf and Rudolf Dassler split their German shoe business forever.

Quiz

What material were traditional football boot studs made of before screw-in plastic and metal studs?

Quiz

What weather condition in the 1954 World Cup final made Adi Dassler's screw-in studs a game-changer?

Quiz

In what year did Adi Dassler register the famous Adidas three stripes trademark?

Quiz

Which of the Dassler brothers founded the rival Puma brand?

Quiz

What German town became divided by the rivalry between Adidas and Puma?

Quiz

What was the original practical purpose of the three stripes on Adidas boots?