
The rent was too high
Scaling up and going global
Designing trust between strangers
Quirks, castles, and controversies
YOUR GOAL
Master of How an air mattress conquered the world
airbnb Airbnb's Rausch Street Loft
Blew up three airbeds just to pay the rent (yeah, pay the rent) / Down on Rausch Street, that's how it all went (oh, how it went)!

airbnb In 2008, the founders designed and sold custom election-themed cereal boxes to raise thirty thousand dollars for their failing startup.

airbnb Their very first guests paid eighty dollars each, proving people were willing to pay to sleep in a stranger's living room.

airbnb Match quirky listings to learn how a rented air mattress became a global travel empire.
Cereal box startup: Airbnb founders raised thirty thousand dollars selling novelty Obama O's and Cap'n McCain's cereal boxes to keep their business afloat.
A regular payment made to a landlord for the use of property or land. In October 2007, Brian Chesky and Joe Gebbia struggled to pay their $1,150 San Francisco apartment rent.
How many boxes of cereal did the Airbnb founders assemble by hand in their kitchen?
Which US presidential election year inspired the Airbnb founders' famous cereal box fundraising stunt?