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How creators make money
4 chapters
70 assets
by dash · 14 jul 2026
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Chapter 1
The battle for ad revenue
1
The magic of the CPM metric
2
YouTube and the partner program split
3
Twitch and the live ad struggle
4
How global platforms split ad money
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Chapter 2
Direct support from the super-fans
1
The invention of digital tipping
2
Patreon and recurring monthly memberships
3
Emotes as digital status symbols
4
The wild world of live gifting
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Chapter 3
The power of brand sponsorships
1
The anatomy of a brand deal
2
The power of affiliate marketing
3
The rise of virtual influencers
4
The role of talent agencies
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Chapter 4
Owning the product and the brand
1
The evolution of creator merchandise
2
Disrupting supermarkets with Prime and Feastables
3
Licensing characters to traditional media
4
The logistical reality of global shipping
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Master of How creators make money
