Chapter 1
The great merger of 1932
Chapter 2
Four brands, four distinct personalities
Chapter 3
War, ruin, and the rise from the ashes
Chapter 4
The modern legend and the Quattro revolution
YOUR GOAL
Master of How four rivals became the rings of Audi
Ch 1 · The great merger of 1932
Fun Fact
Audi's name origin: Founder August Horch translated his surname, meaning 'listen' in German, into Latin to bypass a restrictive lawsuit.
Glossary
merger (noun)
The combining of two or more commercial entities into a single corporate structure. On June 29, 1932, Audi, DKW, Horch, and Wanderer united to form the Auto Union AG.
The combining of two or more commercial entities into a single corporate structure. On June 29, 1932, Audi, DKW, Horch, and Wanderer united to form the Auto Union AG.
Quiz
In what year was the Auto Union alliance officially formed, bringing the four rings to life?
Quiz
Which international organization sued Audi in 1995 over the design of its four-ring logo?
Quiz
What did the global economic crash of 1929 force four German car companies to do in 1932?
Quiz
Why was founder August Horch legally banned from using his own last name for his new car company in 1909?
Quiz
What does the German word 'Horch' translate to in Latin, which gave the brand its name?