Chapter 1
From code to canvas
Chapter 2
The million-dollar pixel
Chapter 3
Beyond the frame
YOUR GOAL
Master of How screens became blue-chip art
Ch 3 · Beyond the frame
andy Beyond the frame
No canvas in sight, bidding millions for a glowing screen at Christie's!
andy Art Blocks is a platform where collectors purchase generative art created by algorithms at the exact moment of minting.
andy The Tokyo-based art collective teamLab creates massive, borderless rooms where digital art reacts to physical human movement.
BETA
andy Drag digital art onto gallery screens to discover how pixels became valuable masterpieces.
Fun Fact
Immersive visitors: Tokyo's teamLab Borderless museum set a world record in 2019 as the most visited single-art group museum in the world, drawing over two million visitors.
Glossary
microled (noun)
A display technology that uses microscopic light-emitting diodes to form individual pixels. In November 2025, Dubai's Leila Heller Gallery utilized this technology to integrate digital art into architectural surfaces.
A display technology that uses microscopic light-emitting diodes to form individual pixels. In November 2025, Dubai's Leila Heller Gallery utilized this technology to integrate digital art into architectural surfaces.
Quiz
What platform, launched in 2020, popularized buying generative art created by code at the moment of purchase?
Quiz
What type of high-tech device do museums use to project massive, seamless digital artworks onto entire gallery walls?
Quiz
What makes generative art on platforms like Art Blocks completely unique to each individual collector?
Quiz
What source material did Refik Anadol's AI use to generate the fluid visuals for his "Unsupervised" exhibition?
Quiz
Which artist created the AI-driven digital installation "Unsupervised" at the Museum of Modern Art in 2022?
Quiz
In which city can you visit the massive, water-filled interactive digital art museum called teamLab Planets?