Chapter 1
The death of the video store
Chapter 2
Algorithms as the new tastemakers
Chapter 3
The global blockbusters
Chapter 4
AI behind the camera
YOUR GOAL
Master of How streaming changed the movies
Ch 2 · Algorithms as the new tastemakers
sonia Algorithms as the new tastemakers
Your next perfect show, An algorithm's glow, Netflix helps it grow!
sonia Netflix uses dynamic artwork personalization to show different posters to different users.
sonia Collaborative filtering clusters users into taste communities based on shared viewing habits.
Fun Fact
Artwork influence: Netflix's research shows that the average user looks at a movie thumbnail for only 1.8 seconds before deciding to watch or scroll past.
Glossary
recommender system (noun)
An algorithm-based computer program used to predict and suggest items that a user might like. Netflix offered a million-dollar prize in 2006 to improve its movie recommender system.
An algorithm-based computer program used to predict and suggest items that a user might like. Netflix offered a million-dollar prize in 2006 to improve its movie recommender system.
Quiz
What do Netflix algorithms use to classify movies into highly specific categories like 'Imaginative Time Travel'?
Quiz
What is the algorithmic method that groups streaming users based on shared viewing behaviors?
Quiz
What type of user rating system did Netflix replace in 2017 with a simple thumbs up/down?
Quiz
What percentage of content watched on Netflix is driven by its recommendation algorithm?
Quiz
What is the term for a group of users with similar viewing habits clustered together by streaming algorithms?