Home
Projects
Chat/Create
People
Log in
Projects
How Stussy created streetwear
4 chapters
72 assets
by dash · 14 jul 2026
Start project
Top 3
Public
No rankings yet.
See Top 10
Chapter 1
From surfboards to screen prints
1
The signature on the board
2
The accidental t-shirt business
3
Partnering up to build a real business
4
Borrowing design cues from high fashion
Open chapter
Chapter 2
The International Stussy Tribe
1
A global network of creative friends
2
The legendary varsity Tribe jackets
3
DJs and the underground club scene
4
Pioneering the organic influencer model
Open chapter
Chapter 3
The Tokyo connection and Harajuku
1
Hiroshi Fujiwara and the Japan connection
2
The birth of the hidden Harajuku movement
3
Opening the first flagship Tokyo store
4
The cross cultural design exchange of fashion
Open chapter
Chapter 4
The streetwear blueprint
1
Pioneering the art of brand collaboration
2
Inventing the limited retail drop model
3
Shawn Stüssy steps down from leadership
4
Maintaining a forty year brand legacy
Open chapter
YOUR GOAL
Master of How Stussy created streetwear
