Chapter 1
The brotherly feud that split a town
Chapter 2
A waffle iron and a thirty-five dollar logo
Chapter 3
The airborne contract that changed sports forever
Chapter 4
From the running tracks to the concrete streets
YOUR GOAL
Master of How the swoosh ran circles around the three stripes
Ch 3 · The airborne contract that changed sports forever
adidas Michael Jordan's Nike Contract
We bet the future on a rookie's jump, and watched those red-and-black shoes take over the world!
adidas The Air Jordan III sneaker shows elephant print, tumbled leather, and the Jumpman logo.
adidas A classical fresco painting depicts the banned black-and-red sneaker under luminous lighting.
Fun Fact
Banned shoe sales: The famous red-and-black Air Jordan 1 shoes actually generated over one hundred million dollars in sales during their very first year.
Glossary
endorsement (noun)
An act of giving one's public approval or support to a product or brand. In 1984, Michael Jordan signed a historic five-year Nike deal, launching the Air Jordan sneaker line.
An act of giving one's public approval or support to a product or brand. In 1984, Michael Jordan signed a historic five-year Nike deal, launching the Air Jordan sneaker line.
Quiz
Which competitor did Michael Jordan originally want to sign with before his agent convinced him to meet with Nike?
Quiz
Which college basketball team did Michael Jordan play for when he won the NCAA championship in 1982?
Quiz
In what year did Nike sign Michael Jordan to his historic rookie endorsement contract?
Quiz
How much did the NBA fine Michael Jordan per game for wearing his black-and-red Air Jordan sneakers?
Quiz
How did Michael Jordan cover the Reebok logo on his team jacket during the 1992 Barcelona Olympics?
Quiz
Which legendary designer created the Air Jordan III in 1988, featuring the 'Jumpman' logo?
Quiz
What was the colorway name of the original Air Jordan 1 that violated the NBA's uniform policy?