Which Mexican newspaper did Vicente Rojo help design?

How Vicente Rojo designed a nation's look

Chapter 1

The boy from Barcelona who escaped a war

Chapter 2

Breaking the rules of Mexican muralism

Chapter 3

The ultimate book cover and literary boom

Chapter 4

Rain, volcanoes, and public spaces

YOUR GOAL

Master of How Vicente Rojo designed a nation's look

Ch 3 · The ultimate book cover and literary boom
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Glossary
ediciones era (noun)
A legendary Mexican publishing house co-founded by artist Vicente Rojo in 1960 that served as the launchpad for the region's famous literary boom. By pairing bold, independent writing with Rojo's iconic cover designs, it turned books into both literary and visual masterpieces. It is the ultimate example of what happens when groundbreaking stories get the beautiful, eye-catching covers they deserve.
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Sep 11

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choko The Ultimate Book Cover

Flip the E, flip the E. Just a little twist on history.

Sep 10

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choko The iconic geometric blue cover

Sep 10

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Octavio Paz and Vicente Rojo revolutionized the literary boom by turning poetry into kinetic art.

choko An interactive, unfolding book object designed by Vicente Rojo for Octavio Paz.

Sep 11

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Vicente Rojo supported the literary boom by making his book designs serve the story.

choko A clean, quiet book layout by Vicente Rojo that highlights the author's words.

Sep 11

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The ultimate book cover and literary boom
BETA

choko Match iconic book covers to learn how Vicente Rojo designed the Latin American literary boom.

Sep 10

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Fun Fact

A backwards 'E': In his famous cover for Cien años de soledad, Vicente Rojo playfully reversed the letter 'E' in the word 'soledad'.

Sep 10

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Glossary
book cover (noun)
The protective outer binding of a book, usually displaying the title, author, and illustrative artwork. Vicente Rojo designed the iconic 1967 book cover for Gabriel García Márquez's One Hundred Years of Solitude.

Sep 10

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Gossip

Would you read a 500-page classic novel?

Sep 10

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Quiz

What did the emergency cover of the first printing of 'One Hundred Years of Solitude' depict?

Sep 10

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choko Designing the look of the Latin American Boom

Sep 10

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The iconic geometric blue cover

choko Rojo's design became the definitive visual identity of Latin America's greatest novel.

Sep 10

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The accidental first cover of a masterpiece

choko A missed printing deadline changed the history of a legendary book's first cover.

Sep 10

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Gossip

Do you judge a book by its cover?

Sep 10

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Quiz

What color scheme and layout did Vicente Rojo use for his iconic, definitive cover of 'One Hundred Years of Solitude'?

Sep 10

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choko The accidental first cover of a masterpiece

Sep 10

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Quiz

Which of these famous Mexican newspapers did Vicente Rojo help design and launch?

Sep 10

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Quiz

Which Mexican Nobel Prize-winning poet did Vicente Rojo collaborate with on innovative 'book-objects'?

Sep 10

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Quiz

How did Vicente Rojo find the resources to start the publishing house Ediciones Era?

Sep 10

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Quiz

What did Vicente Rojo believe was the primary job of a book designer?

Sep 10