Chapter 1
Unexpected origins of famous logos
Chapter 2
Weird histories of beloved foods
Chapter 3
Bizarre origins of everyday toys
Chapter 4
Accidental scientific breakthroughs
YOUR GOAL
Master of Surprising stories behind everyday things
Ch 1 · Unexpected origins of famous logos
schopenhauer The FedEx logo contains a hidden arrow between the letters 'E' and 'x' to symbolize forward movement.
schopenhauer Graphic design student Carolyn Davidson created the Nike Swoosh in 1971 for only thirty-five dollars.
BETA
schopenhauer Match iconic logos with their unexpected creators to discover the secret history of everyday brands.
Fun Fact
Logo placement: Salvador Dalí insisted the Chupa Chups logo be placed on top of the lollipop so it was always fully visible.
Glossary
logo (noun)
A symbol or other design adopted by an organization to identify its products. In 1969, surrealist artist Salvador Dalí designed the iconic daisy-shaped emblem for Chupa Chups lollipops.
A symbol or other design adopted by an organization to identify its products. In 1969, surrealist artist Salvador Dalí designed the iconic daisy-shaped emblem for Chupa Chups lollipops.
Quiz
How much was graphic design student Carolyn Davidson initially paid for the Nike Swoosh logo?
Quiz
Which soft drink brand featured a black-and-white Spencerian script logo in its 1886 debut?