Chapter 1
The boy who walked to Paris
Chapter 2
Unpickable locks and secret trunks
Chapter 3
Speeding into the modern age
Chapter 4
The birth of global luxury pop art
YOUR GOAL
Master of The box maker who conquered the fashion world
Ch 4 · The birth of global luxury pop art
louisvuitton Global Luxury Pop Art
Thirty-three colors on the Louis Vuitton monogram! (Oh yeah, make it pop!)
louisvuitton Neon graffiti splashes across a classic brown monogrammed canvas with polished brass hardware.
louisvuitton A young designer stands beside stacked monogrammed wooden trunks with polished brass locks.
Fun Fact
Graffiti bags: The 2001 Stephen Sprouse graffiti bags were originally intended only for the runway, but high demand forced a commercial release.
Glossary
monogram (noun)
A design consisting of several letters, typically a person's initials, combined or interlaced. In 2003, Takashi Murakami reimagined Louis Vuitton's classic monogram with thirty-three vibrant colors under Marc Jacobs.
A design consisting of several letters, typically a person's initials, combined or interlaced. In 2003, Takashi Murakami reimagined Louis Vuitton's classic monogram with thirty-three vibrant colors under Marc Jacobs.
Quiz
In what year did Louis Vuitton merge with Moët Hennessy to form the LVMH conglomerate?
Quiz
How many colors did Takashi Murakami use in his famous 2003 Multicolor Monogram collection?
Quiz
Who became the creative director of Louis Vuitton in 1997 and launched its first clothing line?
Quiz
Which punk-inspired artist painted neon graffiti over the LV monogram in a famous 2001 collaboration?
Quiz
Who is the current head of the LVMH conglomerate that includes Louis Vuitton?
Quiz
What kind of product did Louis Vuitton sell exclusively before Marc Jacobs arrived in 1997?