Two brothers and a laundry room
The great divide of 1948
Herzogenaurach, the town of bent necks
The battle for the world's feet
A legacy sealed in rubber
YOUR GOAL
Master of The brotherly battle of the running shoes
adidas The Battle for World's Feet
Look on down, look on down, look on down. Whose shoes are you wearing in this town?
adidas Adidas and Puma representatives hand secret cash envelopes to athletes in hotel rooms
adidas Sort rival shoe designs to discover how a bitter family feud created Adidas and Puma.
The shoe tie: At the 1970 World Cup, Pele delayed kickoff to tie his Pumas, ensuring cameras zoomed in on his shoes.
Which major sporting event became the primary battleground for the Adidas and Puma marketing wars?
In the 1960s, how did both Adidas and Puma secretly influence Olympic athletes to wear their shoes?
What technological innovation helped West Germany win the 1954 World Cup final in the rain?
Which brand did West German national football coach Sepp Herberger partner with for the 1954 World Cup?
Why did Rudolf Dassler miss out on partnering with the West German football team in 1954?