Chapter 1
Two brothers and a laundry room
Chapter 2
The great divide of 1948
Chapter 3
Herzogenaurach, the town of bent necks
Chapter 4
The battle for the world's feet
Chapter 5
A legacy sealed in rubber
YOUR GOAL
Master of The brotherly battle of the running shoes
Ch 4 · The battle for the world's feet
adidas The Battle for World's Feet
Look on down, look on down, look on down. Whose shoes are you wearing in this town?
adidas Adidas and Puma representatives hand secret cash envelopes to athletes in hotel rooms
Fun Fact
The shoe tie: At the 1970 World Cup, Pele delayed kickoff to tie his Pumas, ensuring cameras zoomed in on his shoes.
Quiz
Which major sporting event became the primary battleground for the Adidas and Puma marketing wars?
Quiz
In the 1960s, how did both Adidas and Puma secretly influence Olympic athletes to wear their shoes?
Quiz
What technological innovation helped West Germany win the 1954 World Cup final in the rain?
Quiz
Which brand did West German national football coach Sepp Herberger partner with for the 1954 World Cup?
Quiz
Why did Rudolf Dassler miss out on partnering with the West German football team in 1954?