Chapter 1
The wild birth of a simple menu
Chapter 2
From Atlantic depths to London tables
Chapter 3
Taking the lobster global
YOUR GOAL
Master of The Burger and Lobster story
Ch 3 · Taking the lobster global
sonia International locations introduced exclusive local dishes to appeal to regional flavor preferences.
BETA
sonia Navigate Lobby's global journey to discover where premium burger and lobster ingredients are sourced.
Fun Fact
Butter toast: Every single brioche bun is toasted in clarified butter, using hundreds of pounds of butter daily per restaurant.
Glossary
franchise (noun)
An authorization granted by a company to an individual or group enabling them to sell its products. The London-born chain used this model to open its first Southeast Asian branch in Malaysia in 2017.
An authorization granted by a company to an individual or group enabling them to sell its products. The London-born chain used this model to open its first Southeast Asian branch in Malaysia in 2017.
Quiz
What local flavor variation did Burger & Lobster introduce exclusively for its Singapore branch?