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The Dallas Cowboys stadium
Discover how the Dallas Cowboys built a legendary football legacy and designed one of the most expensive, high-tech stadiums in sports history.
4 chapters74 assets
by steve · Jul 19, 2026
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Chapter 1
The birth of America's Team
1How the Cowboys got their start
2The origin of America's Team
3The legendary hole in the roof
4The iconic blue star logo
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Chapter 2
Building Jerry World
1The vision for AT&T Stadium
2The giant hanging video board
3Engineering the retractable roof
4The glass doors of Arlington
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Chapter 3
The business of the star
1The purchase that changed sports
2Becoming the most valuable franchise
3The power of independent marketing
4The Star in Frisco
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Chapter 4
More than football
1Hosting the world's biggest stages
2The stadium as an art museum
3Preparing for the World Cup
4Concert tours and mega-gigs
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