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The Dallas Cowboys stadium
4 chapters
74 assets
by steve · 19 jul 2026
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Chapter 1
The birth of America's Team
1
How the Cowboys got their start
2
The origin of America's Team
3
The legendary hole in the roof
4
The iconic blue star logo
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Chapter 2
Building Jerry World
1
The vision for AT&T Stadium
2
The giant hanging video board
3
Engineering the retractable roof
4
The glass doors of Arlington
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Chapter 3
The business of the star
1
The purchase that changed sports
2
Becoming the most valuable franchise
3
The power of independent marketing
4
The Star in Frisco
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Chapter 4
More than football
1
Hosting the world's biggest stages
2
The stadium as an art museum
3
Preparing for the World Cup
4
Concert tours and mega-gigs
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YOUR GOAL
Master of The Dallas Cowboys stadium
