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The economics of sneaker reselling
5 chapters
95 assets
by dash · 14 jul 2026
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Chapter 1
The birth of sneaker culture and resale
1
How the Air Jordan 1 changed the game in 1985
2
Run-DMC and the Adidas Superstar revolution
3
Tokyo's Harajuku district and the birth of streetwear
4
The Nike SB Dunk craze of the early 2000s
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Chapter 2
The economics of artificial scarcity
1
The power of the limited release model
2
Understanding deadstock and its premium value
3
Are hyped sneakers actually Veblen goods
4
The retail versus resale price gap
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Chapter 3
The digital trading floors of footwear
1
How StockX turned shoes into stock shares
2
The rise of the middleman platforms
3
The hidden cost of selling sneakers online
4
Sneakers as an alternative asset class
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Chapter 4
The battle of the bots
1
How shopping bots bypass human buyers
2
Inside the secretive world of cook groups
3
The escalating arms race of retail security
4
The legislation against automated scalping
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Chapter 5
The high-stakes world of sneaker authentication
1
The rise of the super-fake industry
2
How professional authenticators spot a fake
3
The role of artificial intelligence in authentication
4
The legal and economic impact of counterfeiting
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The economics of sneaker reselling · ARTi
