Chapter 1
Where the words come from
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Chapter 2
How slang goes viral
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Chapter 3
Gen Alpha and the future of talk
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YOUR GOAL
Master of The global story of slang
Ch 2 · How slang goes viral
sonia Viral Internet Slang
One little word on your feed and suddenly the whole world has got rizz!
sonia Internet users invent code words to avoid being censored by automated moderation systems.
sonia Corporations often adopt youth slang to appeal to younger consumers, sometimes causing "cringe."
BETA
sonia Decode viral slang across the map to figure out how Gen Z actually communicates.
Fun Fact
Word of the year: Oxford University Press named "rizz" its Word of the Year in 2023 after public voting rocketed it to mainstream fame.
Glossary
algorithm (noun)
A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. TikTok's recommendation system famously propelled the term rizz into global teenage lexicons.
A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. TikTok's recommendation system famously propelled the term rizz into global teenage lexicons.