The birth of Got Milk
The milk mustache phenomenon
Milk does a body good and legacy
YOUR GOAL
Master of The Got Milk campaign
andy The Milk Mustache
No real milk on their face! (No way!) / Yogurt and ice cream take its place! (Oh yeah!)
andy The white mustaches in the print ads were made of a special mixture rather than actual milk.
andy Famed portrait photographer Annie Leibovitz shot many of the campaign's most memorable celebrity advertisements.
andy Swipe milk mustaches onto famous faces to learn how the Got Milk campaign made history.
Fake milk mustache: The famous white mustaches in the print ads were actually made of sour cream and heavy cream because real milk would slide right off under studio lights.
Hair growing on the human upper lip, especially when cultivated or styled. In 1994, a national advertising campaign debuted featuring celebrities sporting a white, milky version of this feature.
Approximately how many celebrities and public figures wore the 'Got Milk?' milk mustache over the campaign's run?
What happened to milk sales in California during the very first year of the 'Got Milk?' campaign?
Which animated family famously wore milk mustaches in a 1990s 'Got Milk?' print advertisement?
What ingredient was mixed with milk and heavy cream to give the 'Got Milk?' mustache its thick, photogenic texture?
What was the primary reason the milk mustache in the 'Got Milk?' ads wasn't made of actual liquid milk?
In what year did the national 'Got Milk?' milk mustache print ad campaign officially debut?