BETA
Chapter 1
The birth of Got Milk
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Answer
Chapter 2
The milk mustache phenomenon
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Answer
Chapter 3
Milk does a body good and legacy
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Answer
YOUR GOAL
Master of The Got Milk campaign
Ch 1 · The birth of Got Milk
sonia Play a game about the 1993 Got Milk? ad campaign. Explore how the deprivation strategy and Aaron Burr commercial addressed declining dairy sales.
andy The campaign's first commercial featured a helpless history buff, a peanut butter sandwich, and a phone.
andy Instead of preaching about health benefits, advertisers focused on the sheer frustration of running out of milk.
BETA
andy Swipe milk mustaches onto famous faces to discover how Got Milk changed advertising history.
Fun Fact
Got Milk? origins: The famous 1993 'Aaron Burr' commercial was directed by Michael Bay, who later directed blockbuster action movies like Transformers and Armageddon.
Glossary
tagline (noun)
A short, memorable phrase used in advertising to sum up a brand or product. In 1993, Jeff Goodby coined the iconic question to highlight the frustration of running out of milk.
A short, memorable phrase used in advertising to sum up a brand or product. In 1993, Jeff Goodby coined the iconic question to highlight the frustration of running out of milk.
Quiz
What historical figure was the focus of the radio trivia question in the first 'Got Milk?' ad?
Quiz
What was the prize amount offered on the radio in the 1993 'Aaron Burr' Got Milk? commercial?