The bliss of what we never knew
The leap of faith
The sting of the empty space
The trap of comparison
YOUR GOAL
Master of The grass is always greener and other brain lies
007skaty Social comparison theory explains how we evaluate our own lives against others
007skaty The Trap of Comparison
Silver only looks at the gold (oh, the gold) / Bronze is just happy to hold (yeah, to hold)
007skaty Sheena Iyengar and Mark Lepper compared 24 jams to 6, proving that choice overload paralyzes shoppers instead of
007skaty A modernist design card displaying text about comparison and the silver medal paradox.
007skaty Reveal hidden choices to discover why you must take a chance to know the difference.
Bronze medal joy: High-speed cameras at the 1992 Olympics showed bronze medalists smiling instantly upon finishing, while silver medalists typically showed anger or sadness.
The act or process of examining two or more things to discover their similarities or differences. Psychologist Leon Festinger introduced social comparison theory in 1954 to explain how individuals self-evaluate against others.
What is the term for mentally simulating alternative realities and thinking about 'what might have been'?
Which Olympic Games were analyzed in the famous 1995 study on silver and bronze medalist emotions?
What is the psychological term for comparing yourself to someone who is perceived as superior?
In the 2000 jam study, which group of shoppers was ten times more likely to buy a jar?
How many total varieties of jam were tested in Sheena Iyengar and Mark Lepper's 2000 study?
Who proposed social comparison theory in 1954 to explain how humans evaluate themselves?
In the 1995 Olympic study, which medalists were found to be significantly happier than silver medalists?