Chapter 1
The birth of a green bird
Chapter 2
The meme takes flight
Chapter 3
TikTok stardom and the real-world suit
Chapter 4
Global mischief
YOUR GOAL
Master of The green owl who conquered the internet
Ch 3 · TikTok stardom and the real-world suit
duolingo Duo the Owl's Mascot Suit
Big green suit, Viral on TikTok, Keep your daily streak!
Fun Fact
Duo's TikTok follower milestone: By 2023, Duolingo's TikTok account had amassed over 6 million followers, surpassing many traditional celebrities.
Glossary
mascot (noun)
A person, animal, or object adopted by a group as a symbolic representative. In September 2021, Duolingo staff in Pittsburgh began wearing the giant owl costume to film viral videos.
A person, animal, or object adopted by a group as a symbolic representative. In September 2021, Duolingo staff in Pittsburgh began wearing the giant owl costume to film viral videos.
Quiz
What physical item did Duolingo buy in 2021 that became the star of their TikTok account?
Quiz
Who was the young social media coordinator behind Duolingo's viral TikTok strategy starting in 2021?
Quiz
Which household brand's sponge mascot did Duo 'marry' in a viral social media stunt?
Quiz
What kind of videos did the Duolingo team film with the mascot suit in their office?