Chapter 1
The Media Mogul's Eye
Chapter 2
The Shattered Records
Chapter 3
Inside the Auction Room
YOUR GOAL
Master of The Newhouse art auction
Ch 3 · Inside the Auction Room
andy SI Newhouse Christie's Auction
At Christie's in New York, the Newhouse collection made history, Jackson Pollock's 'Number 7A' soared past 181 million!
andy Discover the hidden psychology of art auctions. See how silent bidding wars are won with a single nod in this educational infographic.
andy See the sleek new Christie’s auction podium designed by former Apple designer Jony Ive. Explore his latest minimalist masterpiece here.
Fun Fact
Apple designer's touch: The oak auction podium used during the historic Christie's sale was designed by Sir Jony Ive, the mastermind behind the design of the iPhone.
Glossary
bidding war (noun)
A fast-paced competition where two or more buyers repeatedly raise their offers to win the same item. In an art auction, this exciting showdown can drive the price sky-high, like a game of musical chairs where the last person standing gets the masterpiece.
A fast-paced competition where two or more buyers repeatedly raise their offers to win the same item. In an art auction, this exciting showdown can drive the price sky-high, like a game of musical chairs where the last person standing gets the masterpiece.
Quiz
How many visitors attended the 10-day preview exhibition before the S.I. Newhouse auction?
Glossary
provenance (noun)
The documented history of ownership for a work of art. It's the prestigious paper trail that turns a beautiful canvas into a record-breaking masterpiece.
The documented history of ownership for a work of art. It's the prestigious paper trail that turns a beautiful canvas into a record-breaking masterpiece.
Quiz
What total sales milestone did Christie's single evening of auctions surpass on May 18, 2026?