Chapter 1
Your brain on a playground
Chapter 2
Games that save the world
Chapter 3
Gamifying the everyday world
Chapter 4
Play-based learning in action
Ch 3 · Gamifying the everyday world
duolingo The World's Deepest Bin
Drop your paper in the bin and hear it echo all the way down!
duolingo In September 2010, the Swedish Road Safety Association and Volkswagen used speeding fines to fund a cash lottery for law-abiding drivers.
Quiz
In which European capital city was the famous Speed Camera Lottery trialed in September 2010?
Quiz
By what percentage did the average traffic speed drop during Stockholm's three-day Speed Camera Lottery trial?
duolingo Odenplan's musical steps prove that playful design beats pressure for building healthy habits.
Quiz
In 2009, what did designers install on a Stockholm subway staircase to encourage commuters to walk instead of taking the escalator?
Quiz
What percentage of commuters chose the musical stairs over the escalator during the Stockholm piano staircase experiment?
Fun Fact
Fun Theory: The Fun Theory campaign was created by Volkswagen to prove that changing human behavior for the better is easiest when you make it fun.
Quiz
Compared to a standard bin, how much more glass did the gamified Arcade Bin collect in a single evening?
Quiz
How many kilograms of trash did The World's Deepest Bin collect in a single day compared to a normal bin?