The allure of the rare
Showing off to survive
How the brain prices luxury
Global cultures of status
YOUR GOAL
Master of The psychology of the price tag
louisvuitton French philosopher René Girard explains why we copy other people's desires.
louisvuitton The Handicap Principle
Heaviest tail, highest leap, survival isn't cheap!
louisvuitton Tech billionaires wear simple gray hoodies to signal their high status
louisvuitton Bright graphics show a brain copying a celebrity's desire for a luxury watch.
louisvuitton A plain gray hoodie sits under glowing holographic charts on a dark background
louisvuitton Swipe flashy luxury items to discover why we buy expensive things to show off.
The Birkin index: Research shows that Hermès Birkin bags have historically outperformed the stock market, averaging a 14% annual return.
Which university conducted the 2014 study on luxury consumers and 'quiet luxury' counter-signaling?
Which philosopher developed the theory of 'mimetic desire,' stating that we copy other people's desires?
Which biologist proposed the 'handicap principle' to explain why animals develop costly physical traits like peacock tails?
What must a customer usually do before they are allowed to purchase a brand-new Hermès Birkin bag?
In what year did Hermès introduce the famous Birkin bag, named after actress Jane Birkin?
What is the term for when extremely wealthy people wear plain, unbranded clothing to signal high status?
According to the 'handicap principle,' why does a peacock's heavy tail attract mates?