Chapter 1
The digital dawn of Y2K style
Chapter 2
The internet loop of modern thrift
Chapter 3
Global runways and street style
YOUR GOAL
Master of The return of Y2K fashion
Ch 3 · Global runways and street style
sonia Global runways and street style
Early 2000s, fashion's calling, low-rise and sparkle, Y2K is truly back.
sonia South Korean groups like NewJeans popularized Y2K aesthetics worldwide through their music videos and styling.
sonia Luxury brands like Miu Miu and Blumarine sent ultra-low-rise skirts and butterfly motifs down runways.
Fun Fact
Harajuku street style: The legendary street fashion magazine FRUiTS was printed on high-gloss paper so readers could cut out and collect the outfits.
Glossary
low-rise (adjective)
Designed to sit low on the hips rather than at the waist. In 2025, designers like Miu Miu sent ultra-low-rise skirts down Paris catwalks to revive the aesthetic.
Designed to sit low on the hips rather than at the waist. In 2025, designers like Miu Miu sent ultra-low-rise skirts down Paris catwalks to revive the aesthetic.
Quiz
Which iconic Japanese street fashion magazine, founded by Shoichi Aoki, documented Y2K-era Harajuku styles?
Quiz
Which Tokyo neighborhood is world-famous for its extreme, colorful street fashion that influenced global Y2K style?
Quiz
Which animal shape became the signature motif for the Italian brand Blumarine during the Y2K revival?
Quiz
What fashion term describes clothing covered in highly visible, repeating brand names or symbols?
Quiz
What style of tiny, short-handled shoulder bag, popularized by characters in 1990s and 2000s TV shows, returned to global popularity?
Quiz
Which Italian fashion brand made headlines in 2022 by reviving the ultra-cropped micro-skirt?
Quiz
Which K-pop girl group, debuting in 2022, is famous for their distinct Y2K aesthetic and music videos?