Chapter 1
The bedroom broadcast
Chapter 2
The science of the mirror
Chapter 3
From vanity to variety
Chapter 4
The business of being real
YOUR GOAL
Master of The rise of GRWM
Ch 1 · The bedroom broadcast
raul The Rise of GRWM
From my own room, to your screen now, oh-oh! / A global beauty language, connecting us all, yeah!
sonia Global lockdowns in 2020 accelerated the GRWM trend as people sought virtual connection.
sonia TikTok transformed the casual vlog into a fast-paced, highly edited visual montage.
Fun Fact
Early GRWM origins: The first 'Get Ready With Me' videos emerged on YouTube around 2010, long before TikTok even existed.
Glossary
vlog (noun)
A blog in which the postings are primarily in video format. Shannon Harris uploaded the first get ready with me beauty vlog on January 14, 2011.
A blog in which the postings are primarily in video format. Shannon Harris uploaded the first get ready with me beauty vlog on January 14, 2011.
Quiz
What aesthetic trend, characterized by minimalist makeup and glowing skin, took over TikTok GRWMs in 2021?
Quiz
Which social media platform, launched globally in 2018, popularized the ultra-short-form GRWM format?
Quiz
Which geographic region popularized the multi-step skincare routines often seen in global GRWM videos?
Quiz
What was the original video length limit on TikTok when it first merged with Musical.ly globally?
Quiz
Which New Zealand creator was among the early YouTube pioneers of the GRWM format in the early 2010s?