The birth of a pink empire
Deciphering the romantic aesthetic
The science of the sellout collaboration
Creating a flower-filled lifestyle
YOUR GOAL
Master of The romantic world of LoveShackFancy
sonia LoveShackFancy Floral World
An antique print, from the eighteen hundreds, hand-drawn anew, LoveShackFancy blooms.
sonia LoveShackFancy rejects modern minimalism in favor of layered prints, ruffles, and oversized bows.
sonia Decode hidden floral patterns to discover the secret language of romantic fashion.
No dry cleaning: Rebecca Hessel Cohen's original Monique Lhuillier wedding dress is still hanging in her closet uncleaned, complete with grass stains on the hem.
A set of principles underlying and guiding the work of a particular artist or artistic movement. Stylist Rebecca Hessel Cohen founded LoveShackFancy in 2013, defining her brand with whimsical, vintage floral designs.
What traditional fabric-coloring method was used on LoveShackFancy's very first silk halter dresses?
What print or pattern is the absolute signature element found on almost all LoveShackFancy fabrics?
LoveShackFancy's floral and vintage aesthetic is closely associated with which viral internet style trend?
Which popular design detail does founder Rebecca Hessel Cohen admit she wishes was in style when she got married?
What is the name of the active 'test' Rebecca Hessel Cohen performs on every dress pattern to ensure comfort?
Which color serves as the ultimate anchor for LoveShackFancy's hyper-feminine aesthetic and lifestyle branding?
Which design philosophy best describes LoveShackFancy's layered, highly detailed, and embellished style?