Bibendum: The Story of the Tire Man Mascot
Created in 1898 by the Michelin brothers and cartoonist O'Galop, his name comes from the Latin phrase 'Nunc est bibendum' (Now is the time to drink). The mascot was designed to show that Michelin tires 'drink up' road obstacles. Early posters depicted him raising a glass filled with nails and broken glass.
Chapter 1
The kitchen cabinet companions
Chapter 2
Silicon Valley and the digital zoo
Chapter 3
Japan's cute mascot explosion
Chapter 4
Stars of the stadium and screen
Ch 1 · The kitchen cabinet companions
schopenhauer Kitchen Cabinet Companions
Sweet Betty Crocker was a fictional name, But Chef Boyardee had real culinary fame!
schopenhauer Cap'n Crunch's full name is Horatio Magellan Crunch, and his uniform reveals he might not be a true captain.
Fun Fact
Michelin Man's color: The Michelin Man was originally white because tires were greyish-white before manufacturers started adding carbon black in 1912 to make them last longer.
schopenhauer The giggly Pillsbury Doughboy is actually named Poppin' Fresh, born from a creative burst in a copywriter's kitchen.
Glossary
mascot (noun)
A person, animal, or object adopted by a group as a symbolic representative. In 1877, the Quaker Oats Man became the first registered trademark for a breakfast cereal.
A person, animal, or object adopted by a group as a symbolic representative. In 1877, the Quaker Oats Man became the first registered trademark for a breakfast cereal.
Quiz
What is the official name of the giggly Pillsbury Doughboy introduced in 1965?
BETA
schopenhauer Match famous mascots to their real names to discover the history of consumer logos.
schopenhauer Poppin Fresh is the famous animated doughboy mascot created for Pillsbury.
Quiz
What is the official Latin-inspired name of the puffy white Michelin Man mascot?