Chapter 1
The kitchen cabinet companions
Chapter 2
Silicon Valley and the digital zoo
Chapter 3
Japan's cute mascot explosion
Chapter 4
Stars of the stadium and screen
YOUR GOAL
Master of The secret names of famous brand mascots
Ch 1 · The kitchen cabinet companions
schopenhauer Kitchen Cabinet Companions
Sweet Betty Crocker was a fictional name, But Chef Boyardee had real culinary fame!
schopenhauer Cap'n Crunch's full name is Horatio Magellan Crunch, and his uniform reveals he might not be a true captain.
schopenhauer The giggly Pillsbury Doughboy is actually named Poppin' Fresh, born from a creative burst in a copywriter's kitchen.
BETA
schopenhauer Match famous mascots to their real names to discover the history of consumer logos.
Fun Fact
Michelin Man's color: The Michelin Man was originally white because tires were greyish-white before manufacturers started adding carbon black in 1912 to make them last longer.
Glossary
mascot (noun)
A person, animal, or object adopted by a group as a symbolic representative. In 1877, the Quaker Oats Man became the first registered trademark for a breakfast cereal.
A person, animal, or object adopted by a group as a symbolic representative. In 1877, the Quaker Oats Man became the first registered trademark for a breakfast cereal.
Quiz
What is the official name of the giggly Pillsbury Doughboy introduced in 1965?
schopenhauer Poppin Fresh is the famous animated doughboy mascot created for Pillsbury.
Quiz
What is the official Latin-inspired name of the puffy white Michelin Man mascot?