Chapter 1
The brain's secret express lane
Chapter 2
The Proust phenomenon
Chapter 3
Evolutionary scent-vival
Chapter 4
The business and therapy of smells
Ch 4 · The business and therapy of smells
elorea Anosmia and Emotion
I feel so numb, I feel so numb, Without a scent, the memories won't come.
elorea Olfactory marketing exploits the brain's link between smell and memory, using signature scents to influence how consumers behave in stores and hotels.
Quiz
What is the commercial practice of using specific fragrances to influence buyer behavior and build brand loyalty?
elorea The Odeuropa project bottles historical scents like ancient Egyptian incense for museum exhibits.
Quiz
What is the name of the major European research project dedicated to identifying and recreating historical scents?
Fun Fact
Scented tires: The first registered smell trademark in the United Kingdom was a floral fragrance reminiscent of roses applied to tires.
Quiz
How does olfactory training help patients recovering from brain injuries or memory loss?
Quiz
Which essential oil is clinically proven to reduce cortisol levels and lower heart rate?
Glossary
aromatherapy (noun)
The therapeutic use of plant-derived essential oils to promote physical and psychological health. Scentopia in Singapore and Allium Healthcare utilize aromatherapy for corporate workshops and dementia care, respectively.
The therapeutic use of plant-derived essential oils to promote physical and psychological health. Scentopia in Singapore and Allium Healthcare utilize aromatherapy for corporate workshops and dementia care, respectively.
Quiz
Why do people suffering from anosmia often report that their memories feel less vivid?