The dawn of the catchphrase
The television gold rush
Rebel brands and athletic empires
The modern viral era
YOUR GOAL
Master of The stories behind famous slogans
schopenhauer Old Spice Viral Ad
He's on a horse in one single take! (Yeah, one single take!) With no green screens or CGI to fake! (No CGI to fake!)
schopenhauer An energy drink's metaphorical promise led to a multi-million dollar class-action lawsuit over false advertising.
schopenhauer A legacy grooming brand reinvented itself for a younger generation with a fast-talking, surreal spokesperson.
schopenhauer Spin the wheel to match famous slogans to discover the stories behind pop culture.
Red Bull settlement: Because of the lawsuit, Red Bull had to pay thirteen dollars to any US consumer who bought the drink over a twelve-year period.
Relating to or involving an image, video, or piece of information that is circulated rapidly and widely on the internet. In 2011, Coca-Cola's Share a Coke campaign became a viral sensation as millions shared personalized bottles online.
Which actress played a grumpy football player in the first Snickers "You're not you when you're hungry" ad?
In how many countries did Snickers adapt its "You're not you when you're hungry" campaign?
What word did Mastercard trademark to describe the emotional moments featured in their ads?
What is the second half of Mastercard's famous 1997 slogan: "There are some things money can't buy..."?
By what percentage did Old Spice body wash sales increase after "The man your man could smell like" campaign launched?
How much did Red Bull agree to pay in a class-action settlement over its "wings" slogan?
Which actor starred as the fast-talking spokesperson in the 2010 Old Spice viral campaign?