Chapter 1
The butter salesman who built suburbs
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Chapter 2
The anatomy of an Eichler
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Chapter 3
Building communities without barriers
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Chapter 4
The Silicon Valley connection and modern legacy
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YOUR GOAL
Master of The story of Eichler homes
Ch 3 · Building communities without barriers
torito Joseph Eichler Homes
Eichler brought modern design to every street, With walls of glass where inside and outside meet.
Fun Fact
Fair housing pioneer: Eichler offered to buy back homes from prejudiced buyers who complained about having non-white neighbors in their tract.
Glossary
open housing (noun)
The policy or practice of selling or renting real estate without discrimination based on race or religion. Developer Joseph Eichler pioneered this policy, selling California tract homes to minority families starting in 1950.
The policy or practice of selling or renting real estate without discrimination based on race or religion. Developer Joseph Eichler pioneered this policy, selling California tract homes to minority families starting in 1950.
Quiz
True or False: Joseph Eichler's fair housing policies caused his company to immediately go bankrupt in the 1950s.
Quiz
What did developer Joseph Eichler offer to do if a buyer complained about having minority neighbors?
Quiz
In what year did Joseph Eichler resign from the National Association of Home Builders to protest discrimination?
Quiz
Why did Joseph Eichler's neighborhoods successfully integrate when other 1950s suburbs failed?
Quiz
Which practice, common in the 1950s, used mapping to deny loans and housing to minority families in suburban neighborhoods?
Quiz
What was the primary policy of the National Association of Home Builders (NAHB) that Joseph Eichler protested against?
Quiz
What was the name of the landmark 1963 California act banning housing discrimination that Joseph Eichler supported?